Before we begin working with your brand we need to fully comprehend your business requirements, in order to do so we follow these steps:
We build a relationship so we fully understand your business requirements & objectives
Research your industry and marketplace
Identify and conduct analysis on your competitors activity
Audit existing marketing performance whilst identifying weaknesses and opportunities
Build a brand persona and define target audiences
Create and define an integrated marketing strategy which can deliver a consistent message across multiple digital marketing channels
Create.
The create element in our process is vital to engaging and capturing the attention of your audience across all digital marketing channels. At this stage in the process, our creative team will produce assets using innovative technologies to bring your brands story to life. For example: a microsite, social media assets, digital look book or an animated video.
UX & Wireframes
Website Design
Website Development
WordPress
Umbraco
Mobile
Content Creation
Brand & Campaign Asset Creation
Infographics
Video
Animation
Print
Amplify.
At this stage in our process we identify the key digital marketing channels which we will utilise in order to ensure maximum commercial success and brand exposure for your business. This stage is largely down to key opportunities where your brand has the ability to successfully communicate with the identified target audience.
Continuous learning is vital to the success of marketing campaigns and is therefore a key stage in our process. Throughout this stage, our team will analyse data in order to make quantitative and informed decisions.
Client collaboration & Management – Manage through client comms/meetings / on-going retainers / we should be seen as an extension of your team.
Optimisation & Analysis - custom dashboards & reporting / Content Management and web updates- website analysis/ heat mapping