National Geographic invites readers to get involved in ‘Planet or Plastic?’ initiative
National Geographic and Wattpad have partnered to help spread the word for its ‘Planet or Plastic?’ environmental joint venture with 21st Century Fox. Click here to read more.
Co-op Halloween ad celebrates communities that benefit from its funding
The Co-op has revealed its new Halloween TV advert, ‘Halloween is Better Together’. It features recipients from the Co-op’s Community Fund and looks to showcase how great food can bring townships together in different ways. Click here to read more and to watch the video.
Improving the buyer journey by cutting through the noise
No matter where they are in their journey, buyers have access to more information than ever before. While companies think that providing more content is helpful, buyers can find it overwhelming. Read more here.
Meet the brands taking on ‘the asterisk’ in the war against plastic waste
From plant-based alternatives to compostable packaging, a new generation of brands are looking to fight against plastic waste while attempting to educate consumers about the plastic recycling process. Read more about it in this article.
L’Oreal CMO: “Companies that just sell products will not be successful”
L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company. It’s not only about selling products, it is also about selling services; which are becoming key to reaching and engaging with customers. Read more here.
Burger King creates a Halloween sandwich that’s ‘clinically proven’ to create nightmares, “Feed Your Nightmares”.
To demonstrate that it causes nightmares, BK partnered with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services and branding company Goldforest and conducted a study over 10 nights. For the study, 100 participants ate a Nightmare King before going to bed…click here to find out what happened next!
Would you try this sandwich?
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