Our digital marketing experts round up the latest news in the sector every week in this handy guide to what's making headlines in the industry.
- Google Ads announce new click to message ad features
- Google has been testing click-to-text extensions for search ads and will be rolling out the following updates:
- The text can be forwarded to emails instead, meaning advertisers no longer need to provide a phone number to use text message extensions.
- Automatic responses can be set up to let users know you have received their message and when they should expect a response.
- Reporting will include the message conversions and define the number of communications it typically takes for a user to complete the intended conversion actions. For example: a car dealer can determine it typically takes a user 2 or more exchanges before booking a test drive.
- Small business more likely to shift ad budgets from search, display & paid social to Amazon.
- With reports stating 38% of consumers who plan to purchase a product begin their search with Amazon, compared to only 22% beginning with Google, businesses are beginning to act on the Amazon advertising opportunities.
- Mark Zuckerberg shares Facebook Stories and private messaging will be its biggest growth drivers. He added Instagram Explore, a dating tool will be launched “soon” and that it will be an opportunity for advertisers.
- Barcelona FC partner with Vivoom, Viber and Dugout to increase online engagement from fans. Specially designed filters will let fans create virtual video content of them running on the pitch or attending a high profile media press conference.
- The UK government plans to introduce a tax of digital tech giants including Amazon and Google.Read more.